Friday, December 09, 2016
The primary responsibility of franchise industry CEOs is unit-level profitability. While awarding qualified candidates and providing comprehensive training and support programs are a high priority, a quality three-step location and lease negotiation process will have the greatest impact on retail brick-and-mortar store volume within any industry.
Friday, December 09, 2016
YOU’VE HEARD THE OLD phrase “location, location, location.” The real truth is “location, condition and cost.” Location affects the visibility, customer traffic and gross revenue. The condition of the property affects low-to-high start-up costs and protects budgeted working capital. Cost represents the monthly rent as a percentage of revenue and the profit/loss of your franchisee’s business.
